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Road Dog Ale.
  • 104243

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STEADMAN, Ralph.

Road Dog Ale.

Published: Colorado: Broadway Brewing, [c.1995]

Stock code: 104243

Price: £225

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This item is on show at 100 Fulham Road (map)

Steadman’s revised promotional material for the Road Dog Ale, following a charge of profanity. He began creating original art for Flying Dog’s labels in 1995, and initially designed the labels with the slogan “Good Beer, No Shit.” However, this was deemed obscene by the Colorado Liquor Board, who removed all Road Dog beer from the market. The slogan on the labels was temporarily replaced “Good beer, no censorship”, as seen here, while Flying Dog Brewery launched a legal battle to reinstate the original slogan; this was granted in 2000.

Fold-out colour poster, colour flyer, 2 labels, and brewer’s information sheet. Illustrated by Ralph Steadman. In excellent condition.

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