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Home » Browse » Cookery & Wine » "Trader Vic". [BERGERON, Victor.] - Bartender’s Guide.
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"Trader Vic". [BERGERON, Victor.]

Bartender’s Guide.

With drawings by Ray Sullivan.

Published: New York: Doubleday & Company, 1947

Stock code: 107784

Price: £650

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First edition, first printing. Inscribed and signed by Trader Vic in his characteristically extravagant (and mostly indecipherable) scrawl on the front free endpaper, “To my Maeleen [?] aloha… Trader Vic”. His inscription is followed by one in a different hand, “To a nice lady I’ve known a long time. Audrey Mae Chesney, from Trader’s Store”. Trader Vic’s manual contains over 1,500 cocktail recipes for the home and the professional bartender and “also includes several chapters of advice for bartenders, covering both the joys and the perils of bartending, how to be a good host, and how to handle guests who can’t handle your drinks” (jacket blurb). Vic “The Trader” Bergeron opened his first bar in Oakland in 1934, which grew into the worldwide franchise of Polynesian-themed restaurants and bars, Trader Vic’s. The master mixer travelled extensively to research rum and cocktail mixology and in 1944 invented the Mai Tai (although his friend and rival Don the Beachcomber claimed to be the real inventor).

Octavo. Original yellow cloth, titles to spine and decoration to front board in black. With the pictorial dust jacket. Illustrations in the text by Ray Sullivan An excellent copy in a chipped and rubbed jacket with faint dampstaining to spine panel.

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