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GALLUP, George.

A Guide to Public Opinion Polls.

Published: Princeton: Princeton University Press, 1944

Stock code: 107912

Price: £225

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First edition, first printing, signed by the author on the front free endpaper. A Guide to Public Opinion polls was Gallup’s first book for the general reader on public opinion polling, which he developed in 1935 and used to correctly predict Franklin Roosevelt’s success in the presidential election of 1936. The laid-in letter, dated 19 December 1945, contains some indication that polling was already a highly professionalised business: the recipient, an interviewer for Public Opinion Surveys Inc. (of which Gallup was president) is gently admonished for falling in the top 10% of employees in terms of cost per interview, and is given advice on improving her performance.

Octavo. Original pink cloth, titles to spine gilt on maroon ground, top edge maroon. With the dust jacket. Typed letter from Public Opinion Surveys Inc. to one Mrs Sarellen M. Wuest laid in, with her bookplate tape-mounted to front free endpaper. Very faint marking to cloth along front joint, rust-mark to top edge of front free endpaper and half-title, front free endpaper also with small adhesive stain to upper outer corner recto and two strips of discolouration from bookplate tape to verso, very occasional bleeding from top edge. Overall an excellent copy in the toned dust jacket slightly chipped at spine-ends and with a strip of discolouration to rear panel.

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