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Adler Suits Standee - "Adler Collegian clothes. They keep you looking your best."

Milwaukee, MI: Adler Company, c.1927 Stock Code: 95045
£200.00
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Striking counter display advertisement for the Adler Company "Collegian" men's suits line, in a style reminiscent of the California Plein-Air School, with two sharp young men in Adler suits standing at a carved stone wall talking to a young beautiful co-ed in a jaunty orange hat. The "Collegian" line was aimed at college men, or anyone who cared about "perfect style with points of refinement". Although their advertising was not specifically collegiate, their advertising campaigns usually employed images that conjured idealised college associations, implying that the purchase of an Adler ready-to-wear suit, was the essential ante for success in college, business, and the all aspects of the appropriate middle-class lifestyle. This piece offers a beautiful example of Jazz Age aspirational advertising. The Adler Company was founded in 1848 by Solomon Adler in Milwaukee, Wisconsin, and thrived through the Civil War, the Victorian era, eventually employing over 900 people, with nation-wide sales in the 1920s over 1.5m. During the Jazz Age the Adler Company became synonymous with their Collegian line. The company was liquidated after the crash in 1929. (Daniel Clark, Creating the College Man, American Mass Magazines and Middle-Class Manhood, pp. 165-168; and Historic Designation Study Report, Emanuel D. Adler House, pp. 5-6).

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Description

Colour lithographic image mounted on sturdy card-stock, (c.559 x 356 mm), decorative Arts & crafts style border at foot.

Condition

Some minor edgewear, lettering at borders slightly cropped in order for the display to be trimmed to a standard size,very light soiling lower fore-edge), remains a very good example, complete with its hinged cardboard stand mounted verso.

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