Antonio Apostolo & Co., Milano. - illustrated catalogue of ties, cravats and scarves &c.Milan: [Printed by Pizio e Pizzi for] A.A. & Co., 12, via Torquato Tasso, 1931 Stock Code: 139212
A spectacular and notably scarce illustrated catalogue of luxury neckwear, with no other copies of the present or any subsequent issues traced. Superbly realised by Milanese art printers Pizio e Pizzi, this stylish work illustrates an extensive range of ties, cravats, pocket squares, and mufflers, all in vibrant colours on a gold ground.
The work describes itself as "the first illustrated catalogue, which opens the series of our annual publications, is above all intended to be the expression of our respectful homage to the revered and affectionate memory of the founder of this firm, the Cav. Antonio Apostolo... we continue his work with profound attachment, in order that the name 'Apostolo' already synonymous with 'cravat' and with it all that it implies: best quality, excellent workmanship and honest dealing, should rapidly expand all the world over..."
Despite the puffery there seems to be very little remaining trace of the company or of its output. The two-page list of representatives world-wide certainly seems impressive, leading off in Paris with Robert Boutet de Monvel - fashion writer for Vogue and the Gazette de Bon Ton, brother of society portraitist and Deco stylist Bernard - but further down the list we find that their London agent was E.W. Nutting of Battersea, who appears to have been the proprietor of the Balham Sanitary Steam Laundry. However, one enduring and substantial piece of evidence for the glory that was once Apostolo is the Casa Apostolo still at 10-12 via Tasso today, an imposing building in the Italian "Liberty" art nouveau-derived style, built 1906-8 by Ulisse Stacchini, architect of Milano Centrale station, and the San Siro stadium. Scarce and stylish.
Octavo. 42 pages. Original cream hammer-finish medium card wrappers, printed and embossed in gilt and sage green, price list pocket inside lower panel, no price list present.
30 pages of illustrations printed in colour and gilt, fully captioned throughout in Italian, French, Spanish, English and German, caption to one plate tipped in on calque paper.
Lightly rubbed and soiled on the wrappers, else very good.
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