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BARBIER, George (illus.); VOGEL, Lucien.

Gazette du bon ton.

Arts-modes et frivolités.

London: the Field Press Limited, 1920 Stock Code: 118958
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An attractive run of the hugely influential French fashion magazine Gazette du Bon Ton. Founded by Lucien Vogel the first issue was released in November 1912. Publication was suspended in 1915, due to the First World War, resuming in 1920 with the present volume, and continuing until 1925. Extensive runs such as this, especially in such bright condition, are uncommon.

Although short-lived Gazette du Bon Ton was a key publication and reported on the latest developments in fashion and lifestyle at the beginning of the twentieth century at a time when styles were changing dramatically in the space of a few years. The magazine was only available to subscribers at a price which equals 425 per year in today's money, thereby creating a very exclusive image. Lucien Vogel, the editor, aimed to establish fashion as an art form and to create "good taste" for the Parisian elite.

Contributing artists included all the greatest names of the day such as Dufy, Bakst, Barbier and Brunelleschi, all of whom depicted the haute couture in a narrative and dramatic style using vivid colours and the pochoir technique on special handmade paper. Many of the designs were idealistic leisure scenes of the well-to-do, illustrating the latest creations of Paris vintage fashion houses such as Worth, Lanvin, Doucet, Poiret, Callot Soeurs, Paquin and Beers, often without explanatory text. The literary content was also of the highest quality with essays by well-known art historians, playwrights and novelists of the day.

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10 volumes, quarto. 79 hand-coloured lithograph plates en pochoir, & 48 coloured croquis, loose as issued in original printed paper wrappers. Housed in a custom orange cloth solander box.


Trivial wear to edges, corners very slightly defective to front wrapper of part I; a very good, remarkably well-preserved, set.


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