BERNAYS, Edward L.

Propaganda.

New York: Horace Liverlight, 1928 Stock Code: 143470
£3,500.00

"The main manual of the public relations industry" (Chomsky)

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Notes

First edition, first printing, of this seminal early study of the "benign" uses of propaganda and its place as an essential tool of democracy by Freud's nephew, "the father of public relations".

Noam Chomsky argues that Propaganda is "the main manual of the public relations industry. Bernays is kind of the guru. He was an authentic Roosevelt/Kennedy liberal he became a leading figure of the industry, and his book was the real manual". This copy is from the library of Louis A. Ryan, whose article, "Propaganda of Organized Economic Groups" (The American Catholic Sociological Review, 1945) discusses the impact of new technology on the spread of propaganda and its particular effect on property. The underlined passages - likely Ryan's work - draw attention to Bernay's definition of "modern propaganda" and to its potential for positive and negative use: "whether, in any instance, propaganda is good or bad depends upon the merit of the cause urged, and the correctness of the information published" (p. 20).

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Description

Octavo. Original black cloth, spine and front board lettered in gilt with publisher's device blind tooled to spine.

Illustrations

Bookseller's ticket to rear pastedown. Ownership stamps to title page and lower margin of page 158, occasional underlining to the text.

Condition

Extremities lightly rubbed, spine ends bruised, otherwise a very good copy.

Bibliography

See Noam Chomsky, "What Makes Mainstream Media Mainstream", Z Magazine (1997).

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