Saleman's Fabric Sample Case.Chicago, Chicago Woolen Mills Co., 1929 Stock Code: 83107
NotesA remarkable fabric sample case for the Chicago Woolen Mills Company featuring over 120 swatches, each with a paper label with detailed descriptions of composition and pattern, and an accompanying catalogue entitled "What Well Dressed Men Will Wear: Autumn/Winter 1929-1930".
In 1922 W. P. Rogovsky, a tailor, was running the company under the name The Old Woolen Mills Co., however, by 1943 the company was listed under the present name. The company name was under scrutiny in 1922 with a complaint taken to the Federal Trade Commission that the name was misleading as Rogovsky "neither owned, operated nor was interested in any woolen mills; with the effect of misleading many of the purchasing Public into purchasing of them in the mistaken belief that in so doing they were dealing with both cloth and clothing manufacturers and thereby saving the middle man's profits". Rogovsky was consequently ordered to "cease and desist from using the word "Mills" as part of the firm name or style of business or in any other manner indicating that they own or operate a mill unless and until, as a matter of fact, respondents own or operate a mill".
Wooden sample case (320 x 442 x 180 mm) black leather-textured cloth-covered wooden case, with hinged lid cut on the slant, leather handle, black japanned clip-clasps, lower corners with leather protectors, metal brackets reinforcing jonts at rear of lid, and front of case; interior divided with one long section holding a catalogue and the order book, and six small "pigeonholes", each with three fabric sample cards; interior of lid with mounted paper banner strip - "Quality: In Fabric - In Workmanship - In Style".
Folio catalogue, "What Well Dressed Men Will Wear: Autumn/Winter 1929-1930", wire-stitched in manila card wraps with green cloth reinforcing strip at the spine, stylish two-colour printed - orange and bottle green - cover design, 14 coloured plates and 2
Case a little rubbed, soiled and with mild damping, cockling the cloth, on one corner of the lid, but overall the case and contents are very good.
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