See How They Run.
Electing the President in an age of Mediaocracy.New York: Alfred A. Knopf, 1990 Stock Code: 126614
First edition, first printing. Inscribed on the front free endpaper by Lee Atwater to the former White House Deputy Chief of Staff Michael Deave on the front free endpaper: "To my pal Mike a great friend and a good man. I love you. Lee Atwater".
Lee Atwater, campaign manager for the Bush campaign in the 1988 presidential election, was a pioneer of the aggressive American political attack ad, and engineered the infamous "Willie Horton" advertisement used against Michael Dukakis in the campaign. In 1990, while Chair of the Republican National Committee, he was diagnosed with an aggressive brain tumour from which he would die the following year. His diagnosis led to a reformation, with Atwater converting to Catholicism and renouncing much of his previous activities in politics. The present book covers Atwater's campaigns in a negative light, and the presentation to another senior Republican may be an intimation of the need for personal reflection on Deaver's part as well.
Octavo. Original red quarter cloth, spine lettered in silver, white paper sides. With dust jacket.
A near-fine copy in the dust jacket, with just a hint of creasing to extremities.
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